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It was indeed a matter of time before Zynga, one of the most popular gaming platforms on the planet, decided to offer Online Poker titles that would prove to be exclusive, high-rated gambling titles. They already offer poker though you may say. Let's be clear, we are talking about real money poker here. Yes the latest good news for digital gambling aficionados is that, Zynga will soon bring all its rich experience in powering the social gaming revolution to the gambling universe should a certain purchase occur. Zynga is venturing into new avenues of virtual gambling by adopted the time and tested method of acquiring an established player in this genre. If this biz-hot-news is true, then soon Ongame, a Sweden-based firm that is currently held by the giant bwin.party is soon to become part of the Zynga platform.

Zynga already has its 'Zynga Poker' a social, play-for-fun game, with a massive 30 million player base at least each month. Additionally, Zynga is already working on a Bingo game in beta phase. It appears that several other gaming big-wigs too are 'gambling' on the massive following virtual casino and mobile gambling has acquired in the past few months and are amassing established but small fishes to build their own strengths. Zynga will have to face the likes of Big Fish, who recently bought Self Aware Games, a hugely successful Card Ace Casino developer and International Game Technology on mobile betting apps, one of the largest video poker companies that, recently bought-into Double Down Interactive and King.com, the Sweden-based gaming company recently bought another Swedish-gaming firm, Fabrication Games. Digital gambling apps platforms are growing from strength to strength as more and more titles become available from reputed gaming firms. Zynga's entry is a true indicator that virtual gambling is here to stay and expand. Will Zynga be able to dominate or create the same level of astronomical growth it did with social gaming is a question that every stakeholder in virtual gambling is watching; however, the company that has recently been hit with poor shareholder value (seeing its stock having to suspend trade recently) needs to re-invent itself quickly. After all, it is a gaming company and it has forgotten that – in that industry – it does not matter who you are.

All that matters is that you keep churning out hits (an area the company has slowed down in). The other question will be: what does Zynga do if it enters online gambling? Will it be able to get US licenses with it not being a casino itself? Does it actually have enough confidence to go head to head with the juggernauts of the online gambling universe? Let's not forget, other large companies have tried (such as SEGA) and failed miserably. The game is heating up and Zynga will need to learn that being able to buy another player a virtual cocktail or 'pimp' you avatar is just not going to be enough to be a true digital gambling player; however, if they apply the same innovation that made them popular in the first place, they have a fighting chance.