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When a company committed to the search engine optimization, whether it is under internal or outsourced SEO services, the most attention (and correctly) is focused on the company's Web site. This is one aspect where there is a feeling of control - when the site is released into the wild, the company will have to see how the site prices from all the other sites out there, or any other websites using ethical SEO tactics or not.

In addition to changes made to the company's Web site is often assumed that the company and, if he uses one of its SEO services, has zero control over what is shown on the search results. However, it is not usually the case. Often, you or your SEO services may have a direct impact on the search results, monitor your competitors, and to notify them when they fall on their site for what is popularly known as SEO methods of ethical SEO major search engines. (Please note that although I think that the word "ethical" is tossed around too often, "ethical SEO" has become a standard phrase to describe white hat techniques, and so is the phrase I have used throughout this article.)

Primary Competitors

To start, let's define competitors. Almost every company has at least a handful of other companies that it considers to be the main competitors - the ones who sell the same products and services that are similar in size and so on. It is important that SEO efforts (or lack thereof) of these competitors, whether they use ethical SEO techniques or not, need to monitor the normal manner. If they do not hire your SEO service, or if they have not yet started to do SEO in-house, you'll have peace of mind knowing that the use of the channel for the moment, is yours.
Your Online Competitors

It is important to remember that it is unlikely that the search is to decide only between you and your primary competitors are listed. They are going to consider any company that meets their specific needs and that shows in your search word. This is why your competitor's web criteria should be broadened to include any company that offers products or services like yours, that outranks you, but your target phrases. If your house or your staff of SEO services, not just constantly monitors your search engine positions, but also analyzes the companies that you will appear above the search results, you can often identify forward-looking competitors, which you did not know before - its main competitor tomorrow.

Bad Company

There are other very notable examples of intelligent and established businesses to hire an SEO service that they are worse off than before they pursued SEO - get your site violates the engine's terms of service, for example, removed from the major search engines. Not so long ago that was well publicized example of the majority of customers from Las Vegas SEO services have been punished. Almost all of the clients said they were not informed that the company was practicing ethical SEO and that they also are at risk.

SEO firms are generally divided into two camps - those who are called "White Hats" those who use ethical SEO practices and will never knowingly violate the search engine service conditions) and is called "Black Hats" to those who do not use ethical SEO practices and to try to reveal the latest algorithms and exploit weaknesses, but at what cost to achieve the rating). Neither approach is wrong - it's not against the law violate the search service conditions. In addition, black hat techniques can be quite effective. However, the tactic is risky and what is hiring an SEO service that wears a black hat, and do not use ethical SEO practices should really be informed about the risks ahead.

Internal resources

Companies often tend to avoid hiring a SEO services, SEO-house project, and almost always fall to the already overburdened IT department. With the coming of SEO from a strictly technical problem is the mindset that strategies such as targeted phrases need not be under the marketing and sales departments goals. In addition, IT resources are usually the SEO approach from a purely technical point of view without being aware of ethical SEO practices, and it can cause serious problems. The penalty is a very real possibility, and it is difficult to return to the index when your site has been cleared.

Monitoring

Carefully monitor the SEO services at just a handful of competitors that you deem important, but also sites that appear larger than you, but your chosen search phrases. This may be a little controversial, especially to any SEO service or web use tactics banned search engines terms of service. However, many White Hat SEO services company believes that an obligation to its customers on a regular basis to monitor any competitor found on the engine to be sure that using ethical SEO techniques to spot.