The Avengers, the latest superhero movie from Walt Disney’s Marvel unit, led the box office in the US and China this weekend when the film opened to a rapturous reception, breaking records and earning an estimated $200m in the US alone.
In common with other big-budget films projected to be box-office hits this year such as Prometheus, The Dark Knight Rises and The Hobbit, a significant proportion of The Avengers revenue will come from Imax screens, with the premium-priced digital format contributing more than $15m in the US from only 275 locations.
The US continues to be the largest global cinema market but China is the film industry’s biggest source of new growth so Imax has invested in new screens in the country to cope with soaring demand, says Rich Gelfond, Imax chief executive, at same time, a jaw crusher manufacture.
China has swiftly become Imax’s second-largest market after the US – The Avengers generated $1.1m in its first day on release in the country – and the group last year created a Chinese subsidiary to manage its expansion. It currently has 91 screens at cinemas in the country, with an additional 129 in its pipeline.
China is driving international box-office takings for all of the big Hollywood studios and recently increased the quota of US-made films it would release in its cinemas each year. “It means we can take more films to China, both 2D films and 3D films,” explains Mr Gelfond. The increase followed the recent visit to the US of Xi Jinping, China’s vice-president and heir apparent for the top job.
With multiplex construction accelerating, the stakes are increasing for Hollywood in the country. Yet China’s growth – and the race to win highly coveted release spots within its borders – has also attracted regulatory attention in the US. The Securities and Exchange Commission recently contacted the big film studios as part of a preliminary inquiry into whether improper payments had been made in the country.
The SEC scrutiny caused unease in Hollywood but Mr Gelfond says there has been no impact on Imax or its own expansion plans. “Imax has not had any inquiries from the SEC,” he says.
Imax has taken a “long-term view” in China, “instead of being an outsider trying to come in and make a killing,it took 45 years to build Imax”.
The Avengers, the latest superhero movie from Walt Disney’s Marvel unit, led the box office in the US and China this weekend when the film opened to a rapturous reception, breaking records and earning an estimated $200m in the US alone.
In common with other big-budget films projected to be box-office hits this year such as Prometheus, The Dark Knight Rises and The Hobbit, a significant proportion of The Avengers revenue will come from Imax screens, with the premium-priced digital format contributing more than $15m in the US from only 275 locations.
The US continues to be the largest global cinema market but China is the film industry’s biggest source of new growth so Imax has invested in new screens in the country to cope with soaring demand, says Rich Gelfond, Imax chief executive, at same time, a jaw crusher manufacture.
China has swiftly become Imax’s second-largest market after the US – The Avengers generated $1.1m in its first day on release in the country – and the group last year created a Chinese subsidiary to manage its expansion. It currently has 91 screens at cinemas in the country, with an additional 129 in its pipeline.
China is driving international box-office takings for all of the big Hollywood studios and recently increased the quota of US-made films it would release in its cinemas each year. “It means we can take more films to China, both 2D films and 3D films,” explains Mr Gelfond. The increase followed the recent visit to the US of Xi Jinping, China’s vice-president and heir apparent for the top job.
With multiplex construction accelerating, the stakes are increasing for Hollywood in the country. Yet China’s growth – and the race to win highly coveted release spots within its borders – has also attracted regulatory attention in the US. The Securities and Exchange Commission recently contacted the big film studios as part of a preliminary inquiry into whether improper payments had been made in the country.
The SEC scrutiny caused unease in Hollywood but Mr Gelfond says there has been no impact on Imax or its own expansion plans. “Imax has not had any inquiries from the SEC,” he says.
Imax has taken a “long-term view” in China, “instead of being an outsider trying to come in and make a killing,it took 45 years to build Imax”.
- Author Articles
- More From This AuthorThe rotary kiln preheat system blockage is a common phenomenon. Blockage occurs not only disrupted the thermal regime of the kiln, to reduce the kiln production and clinker quality, and time-consuming to...At present, the form of crusher is so much. According to the main force of the broken material, it can be roughly divided into compression type, impact type, shear-type crusher. How to select a coal...At present, due to the sand content with increasing, the supply of sand mining operations in natural sand aggregate is hard to meet the demand of the market. Therefore, mechanism, or artificial system sand...With social development, any kind of technology will make progress and get continuous improvement. Learning through media, artificial stone processing in China has been increasingly widely used, and the...Industrial talc raw materials are generally divided into slippery rocks and talc two is nearly ten kinds of industrial production of raw materials (chemicals, pharmaceuticals, ceramics). Talc separation...
- Related Articles
- Related ArticlesCharleston SC wedding photographers have been the mainstay of wedding in this city over the years. Many couples have visited the offices of these photographers and browsed through their portfolios and...Have you have ever experienced a clogged drain in your sink, shower, or toilet? If you have, then you understand the frustration it can bring to try and fix it yourself. Almost everyone has experienced the...SEO: why them? You better admit it that there are some failures you have to face in the world of SEOs, but this whole perspective could be changed if you are in touch with a right and experienced search...Track the visitors of your website every month and one time you notice a stable loss of the positions you must seek help from professional web design and growth specialists. Sometimes it is the elderly and...Buying a truck can be exciting especially if it's your first time or if you are buying a new model for the first time. When you make a decision to acquire one, you will have two options. You can either buy a...
- Latest Articles
- Latest ArticlesThe term Open Multiple URl means that you can open multiple web sites in a single attempt without facing any disturbance which had been occurring in single web site in single attempt. This experiment helps you...Choice for Medical Encyclopedia:- In existing, millions of people regularly use a quantity of health gadgets, which keep them aware of their health conditions. Typically, most of grown ups and aged people...Choice for Medical Encyclopedia:- In existing, millions of people regularly use a quantity of health gadgets, which keep them aware of their health conditions. Typically, most of grown ups and aged people...A wedding day is a very precious for every couple. During this beautiful day of their life,they never miss to ensure that everything goes well in order, so that the guests, friends and relatives can talk...Charleston SC wedding photographers have been the mainstay of wedding in this city over the years. Many couples have visited the offices of these photographers and browsed through their portfolios and...
