As a review, business people are looking for new and creative logos not because they love Art, but because they want their customers to remember them in the future. For example, when someone mentions the term "Yahoo" in front of you, I can bet that most people will imagine the Yahoo logo with the exclamation mark (Yahoo!). This happens because people recognize the logo of a website if they love their services.
Sooner or later, the logo will represent your whole business because most people get attracted by Art works.
A new technique was introduced related to Logo Design, that has the same purpose (which is attracting people), and is mostly known as "Logo Animation". Some people might wonder how could an animated logo help them in publishing their business. I think it makes a huge difference for the following reasons:
1) A logo design, no matter how good is, will make a customer look at it for few seconds and most probably memorize it. However, not all people are lucky enough to catch the visitors/customers eyes by looking at their logo. Therefore, a Logo Animation will make a huge difference in this case. Have you ever saw something animated and didn't hold on to see what's happening? Even if your Logo Design isn't perfect, it will force people to look at it and wait to see its transition until it's done (If they loved the animation they will watch it over and over too).
2) With respect to the previous reason, people will get to memorize your logo in their mind and will let them always think about you, and probably seeing your logo animated in their mind too. This will be good to let your customers think about your business even after they are gone.
3) After the Animation occurs, and if it was of a great quality, you will find people visiting your site to review the way your logo animation occurred, and will send the link to their friends to checking your logo too - which will let you gain more traffic to your site.
The benefits of a Logo Animation isn't limited to the reasons I talked about previously, but it can also help you in many other ways like in presentations or in Commercial Advertisements. Yahoo! team was smart enough to recognize how much it is important to animate a logo, and they started recently to animate their logo based on the local and international events.The real pain is that you don't find a Logo Animation service a lot like you do for other fields like Web Design & Development.
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