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There is no doubt that Samsung phones Singapore hit this year’s top seller lists when it comes to mobile phones all over the world. For the first time in history, an electronic device oust against the giant Apple Company, which is the maker of the very famous iPhone models. Over the years, Apple’s sets of mobile phones rein the market in terms of sales, but analytics sales study shows that the recent models of Samsung outpaced Apple this time. Nevertheless, what makes it so popular, by the way? Read the reasons below…

A phone for Everyone

Samsung mobile became one of the high-end Smart and Android phones in the market. The birth of Samsung Galaxy S gave way to the Korea’s Giant Company the edge over Apple Company. Just like the strategy of Apple, they introduced only one kind of mobile phone model at a time. When they finally had to release the Samsung Galaxy S in the market, they had to produce only one kind of mobile phone, which allowed them to gain quick popularity, compared to other mobile companies around. 

While other companies had to import some chips for the handset, Nokia for example, Samsung mobile make its own sets of chips that are used in their handset. This gave them the edge, because they can make their own tweaks in their handset, to make it more functional, effective, and user-friendly. Furthermore, Samsung is also a leading mobile chip supplier, giving them the leverage to keep the best features of the chips as their top secret, while minimizing the features of the chips sent out to the market.

Musics, E-books,Movies Online Stores

Samsung Electronics is also providing the consumers the opportunity to have a one-stop-store, just like what the Apple has in their App Store. They call it the Samsung Hub, where you can rent and purchase musics, magazines, e-books and even movies. This strategy from Samsung makes them more popular to consumers, providing them with a fantastic experience in media content. Consumers now have practically chosen Samsung phones over Apple or Nokia.

In fact, the successor of the Samsung Galaxy S I, which is known as the Samsung Galaxy S II gives the consumer an experience of a wide AMOLED screen and a dual core processor. Another thing is that, the consumer also considers the camera specifications of the handset, which Samsung has already met. Starting with Galaxy S II, they already have built a 1080p video recording, which is considered as one of the best features that you can get from Samsung smartphones.

Consumer Friendly

Samsung Galaxy phone series is branded as “one of the world’s bestselling Smartphones” because of its convenience of use. In fact, some say that these series of phones are also the best rated smartphones of the Samsung Brand, which many thinks is the main reason of Samsung’s continuous popularity. The popularity of the handset is not only because of its marketing technique, which involves a mass-producing strategy, but it is also because of the quality applications that they used on their chips. In addition, the fact that the company uses every possible way to publicize the new product of the company, gives them the opportunity to be more popular. For example, some telecommunication companies all over the world offer the Samsung mobile for free in return of a plan or subscription on their network. On the other hand, if you do not want a plan and you just want to buy it, they offer lower prices compared to Apple’s iPhone mobile series. 

The Samsung Strategy Is Wiser

Samsung’s strategy is also flexible (they change strategies whenever they see it fit), which is one of the reasons why they are able to manage staying in the highly competitive game of mobile marketing. Samsung continues to research to cope up with the success of the previous models. In fact, critics say that the latest model of Samsung, which is the Galaxy S III, is the newest Smartphone with the highest features to enjoy, but fits the budget of almost everybody. 

These are just some of the reasons why Samsung found its success. They provide better flexibility and affordable handsets that will never compromise your needs for quality and prestige.