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Search engine optimization is one of the most discussed and controversial topics on the Internet today. In addition, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is an act to change the site so that it works well for organic crawler-based listings of search engines.

Now even that is quickly defining point of Search Engine Optimization (SEO) can lead to intense discussions about the meaning and purpose of SEO.

So maybe the question was asked why SEO is so popular and controversial topic which has caused so much discussion in the SEO community and the general Internet population, especially website owners? My humble opinion there are 6 reasons why the Search Engine Optimization (SEO), is the popularity that it now has.

First Targeted Website Traffic - If you ask the vast majority of website owners and people within the SEO industry is a key factor to a successful website business and (or) operation. A large percentage of people will say, website traffic and more specifically targeted web site traffic.

Currently, the Internet, the largest resource site targeted visitors to keep the database search. Once a base year, statistics show that about 75% - 80% of all purchases made on the Internet first began as a search engine, search, and most people who visit Web sites usually comes through a search engine. Figures also dominate can not be ignored even the biggest opponents of search engine optimization. In addition, because SEO is focused on optimizing web search ranking associated with success, it is only natural that people would be interested in Search Engine Optimization (SEO) and practice area.

Second Controversy SEO - Search Engine Optimization (SEO) is one of the most controversial topics related to web site operations. SEO proponents may say that it is a promising method for sites to be seen by search engines, which is important for any website that wants to traffic on the Internet today.

But opponents are disgusted with the SEO can also say that many sites achieve high search engine visibility without SEO work and that SEO professionals only guess, labor costs are high, services that provide search engine rankings is no guarantee of success.

This situation, which makes some sense, the arguments on both sides forming a heated debate between SEO and SEO permanent bases in the opposing supporters, who fought a daily bases all over the internet forums, blogs, websites and newsletters, along with exposure in magazines and on television.

Simply put the dispute produces attention and whether you like it or hate it, SEO really provides a lot of controversy. In addition, as long as the search plays a dominant role in the development of targeted website traffic, SEO and continue to be a popular topic.

Third Money - Search engine optimization is a multi-million dollar business. Search engines generate billions of dollars a year in advertising. Site of the owners to earn billions of dollars annually through the use of search or paid advertising or organic (free) list of search results.

It's not a wonder to billions of dollars in annual base that is nothing that can give a person or company a competitive advantage in the ultra high speed internet world will be a hot topic for discussion and debate in the table.

In addition, a combination of perception and reality, which brings search engine optimization as the key to increasing online sales, search engine optimization is a very popular topic in the decision-makers of many companies that provide extra attention to the SEO business world and beyond.

4th No standard rules or regulations of SEO - Search Engine Optimization (SEO) can be described as a modern wild wild west. Virtually anything can be said or done, because there is no formal set standards for the industry as a whole.

Therefore, in a sense, nothing is really right or wrong thoughts, comments and decisions on optimization methods and (or) method. Is replaced by what is considered to be ethical people, and each has its own unique set of ethical right or wrong. What one person may be considered unethical to consider something completely honest, well-designed assistance. This is why you have labels, such as the white hat and black hat SEO in the SEO industry.

5th Search Engines - Search Engine Optimization was created as a byproduct of the search systems, use and popularity. In addition to search engines, the SEO industry is not in its present form and format.

Since the statistical data on an annual basis to confirm the most targeted website traffic online, directly or indirectly through search engines and a very large percentage of the sales web visitors come from search engines looking for products and (or) services are directly related.

The dominant role played by the Internet search and that search engine success depends on its ability to provide accurate and reliable search results to your visitors, hit, tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work Web sites, search engines tend to help provide what the visitor is looking for a good result.

For this reason, some SEO information to search and SEO recommendations for your visitors directly to the search engines. This helps the SEO industry, especially for industry leadership in key people who are interested in organic (free) search results, search engine users who are looking for something specific and website owners who want to find the search results.

6th SEO Secret - SEO specialists are not nearly explain what they are doing SEO work in detail. Some will provide a bit of SEO information that is mostly as a marketing specialist SEO forums, blogs and newsletters. Even e-books and books that are sold only to explain the general nature of SEO. Search Engine Optimization (SEO) is really a secret site owner or the average for people interested in organic search rankings.

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