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These days every software development company is facing the rising demand of responsive web designs. This has become the new buzz word in the IT industry after mobile applications. These designs for many business investors has become the need of the hour.

Now, in real what are responsive web designs? The designs means to have a web based presence in the form of website of a business. It requires Multiple content versions or URL's for every page created. The users can browse the website in any web browser without or little configuration. Such designs are equipped with all functionality acquired by original website.

The trend of responsive web designs among IT solutions came into light with the need of having effective presence on multiple devices. The devices which are having varied screen sizes and models like laptops, tablets, smartphones etc. These web pages use single code which runs successfully on all mobile platforms.

Advantages:

• all device compatible
• lower development cost than native mobile application development
• useful for small size or mid size businesses

Disadvantages:

• can't work without internet connection as in case of native mobile application development
• increased loading time as the it first need to detect the type of device it is running
• no personalized user experience

Inspite of the fact that it has increased loading time and does not provide any personalized user experience the demand is rising. Many IT companies are in favor of going with responsive websites. However, still the choice between responsive web designs and mobile applications is not easy because both have its own respective market. The choice can be made more easier based on the fact that if you want to give your user more personalized experience based on his/her preferences than mobile applications are best option. Otherwise, responsive designs are best in case you want to keep your user update with new features and services offered by you. There is one more aspect on the basis of which choice can be made i.e. whether the user is completing any task or just accessing the information. If the user is there to complete any task than native mobile application is better otherwise responsive design will go.

These days users are becoming very smart they know exactly what they want. Iphone and Android smartphones has bought the businesses on users fingertips. This has bought the rush in the air of staying right there for the user 24*7. This is the reason why businesses are adopting various mediums like native mobile applications, mobile optimized websites and now responsive websites to stay ahead in the race.

The purpose of all is to convert visitor into consumer. Either it be a responsive web design or native mobile application all aspires for user loyalty. So, it is the choice of business which way it want to go. However, no one can deny the accelerating popularity of responsiveness feature in websites in a very short duration of time and the fact that it will stay for long in IT business.