For retailers looking to fit out their first unit or looking to refurbish a shop then a slatwall-based shop display system offers an ideal solution. For those new to retail, slatwall can best be described as follows: Slatwall (slotwall) is a panel made with horizontal grooves that are configured to accept a variety of merchandising accessories. Standard spacing of these grooves is 3” OC (on-center), but this spacing can be changed to accommodate merchandising density. There are various colours and design schemes. It is mainly used in shop-fitting to provide space for displaying goods. The standard size of slatwall board is 2400mm x 1200 mm, with the grooves across the 1200mm width referred to as "portrait".
p { margin-bottom: 0.08in; }Wherever we go we are seeing more and more signage. Car drivers, pedestrians and public transport workers will testify to the massive growth in directional, advertising and, of course, health and safety signs and notices. Excessive amounts of signage become clutter, mere background ‘noise’ that we often end up ignoring.
That’s bad news for retailers who use a range of posters and signs to communicate with customers; telling them about prices, ranges etc.
Additionally, customers are growing increasingly sophisticated tastes when it comes to shop interiors. Tatty signs stuck haphazardly on walls, windows and doors are no longer acceptable – and probably not even noticed.
One way to make sure these signs don’t get ignored is to make sure they are displayed effectively. Clear acrylic sign holders help posters and notices stay presentable, clean and tidy – but most importantly help get them read.
The systems popularity for shop display brings many advantages for the retailer: The system and its shop display components are sold by a large number of display and shop fitting companies, helping to keep costs competitive and the system cost-effective. The system is fully tried and tested. Dating back to 1966, its use for shop display developed rapidly in the 1970s. For any potential retailer, that’s almost fifty years of worldwide use so it’s likely somebody has a solution to any individual problems you come across. Additionally, the system offers complete flexibility for shop display offering wall and gondola solutions for any layout. Because of its popularity, accessories are always being developed to meet new product lines and ranges. For example, the growth in sales of handsets quickly saw inserts that maximised their display in shops. Before going ahead with your slatwall display, think about your options and talk to a shop display expert about your needs. They can provide up-to-date expertise on the merchandising inserts that will maximise your sales.
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