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What is SEO? It means Search Engine Optimization. If you're starting an online business or have already started, you might ask this question: Why should I do Website SEO? Well, first and foremost, I would like to say that you're on the right track for asking this question. Why? Because, a website without SEO is like a restaurant located at the deepest part of the jungle.

Who do you think would know that such restaurant exist? You're right, very few, if not none. It's the same with an internet business. People would not know your site's existence and be interested with it if proper strategies are not applied. Simply put a website plus SEO is equal to big profits and a successful business. (Website + SEO = PROFITS)

So here are the top 3 reasons for our question:

Presence

Let's go back to the restaurant. If it's placed in an intersection where many people are walking by, there would be a lot of potential customers, right? Many people will notice your business and become interested to take a look at it. In order for potential customers to know that your website exists, you need it to appear on search engines. Search engines have their ways in checking websites and determining whether to include it in their index. When you apply Search Engine Optimization to your website, search engines will rank your sites and include it on their search results. The better application of it, the higher your website will rank in search engines.

This is the most important thing in business. That's why many businesses spend a lot of money on advertisements. So you need to practice the most effective way in doing it.

Remember, your ultimate goal is to have your website ranked in the first page of search results in search engines for it to become very visible to potential customers.

Saleability

This is where SEO helps you to convert visitors into buyers. Search engines will take a look at your site and examine the content of each page. But remember you're doing this for customers, so it's important to think of their needs first. If the content of your site is of high quality, you can be assured that visitors will be interested at what you have to offer them and search engines will put you in their list.

You have to make sure that your content is within the ethical standards of the search engines in order for it to be accepted.

Remember, there would be penalties if you practice unethical methods and that would be a waste of your time and resources. Keep it natural and you will be far from search engine police's eyes.

Longer Appearance on Search Engines

Maintenance is the key to a successful business.

Website designers or Webmasters may be experts in designing websites but there are a lot of times that they don't have in-depth knowledge on SEO. This will cause a major effect on the page rank of your website.

There are methods you can use to preserve it. If you practice those, your website will remain on the top ranks and thus maintaining the flow of your profits.

These are the major reasons on why you should practice SEO on your website. Now you may ask on how you should do it. You have several options. There's what we call DIY (Do-it-yourself) SEO or you can benefit largely from experts and outsource it and use SEO software tools. Whether you want do it the hard way or the easy way, It's up to you. Remember, the best way to boost your profits is the ethical practice according to people's liking and the search engine's standards