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Web  Marketing  :–  This  is  also  known  as  online  marketing  means marketing the organizations products on the virtual medium. In this format buyers and seller exchanges the products on the internet. Organizations sell their products directly to consumer, uses trading networks  or auction sites to reach new customers and serves to current customers and encourages one customer to sell the product to the another customer.

To  do  the  business  on  the  internet  organizations  create  an  effective website, place  the  ads and  promote it  online,  create  web  communities,  and uses e-mail.   The other sides of E-commerce are problems of profitability and legal and ethical issues. If you’re still  struggling  to  finally  reach  your  financial  independence  & make a nice living from your home, then listen... The only reason why you’re failing is because you don’t have a good website marketing strategy.

If you ask any successful offline world entrepreneur how it’s possible to build a great business without a proper strategy, he’ll start laughing. But many internet marketers are trying to make money without even realizing what on earth they’re doing online…

If you believe that you can jump in, create a website, submit it to  a few directories or blogs, sit down, relax & watch those thousands of dollars (that you’ve seen in many marketers’ checks) to come, then you need to stop right there. It ain’t gonna happen. You need to think: who you are and where do you want to be in the future. Whether offline or online, there are only two things that matter: “Buying”  and  “Selling”. Basically, to  simplify, it all comes  down to this:

Who is your customer?

What  is  he  or  she  specifically  looking  for?

You must know their problems or desires. You must be in  their  shoes  and  find  out  what  is  that  would make them feel better (an offer).

What is your offer?

Why  should  they  buy  from  you? 

How  come you’re better than the rest?

 Why should they trust you?

Are you offering your own or someone else’s product?

How will you create an irresistible offer so they beg you to sell it to them?

Think about  it… There are millions of  people buying online every single day. If they’re not buying from you then whose fault is that - theirs or yours? Before  you  even  start  creating  internet  marketing  strategy  for  your website(s), you need to do a research. That’s where it all begins actually. Just like in any business, you have to understand where you are and what can you do.

Ø1 Phase - Online Research :–

In  this  phase,  you  must  research  your  market.  Who  are  your  main competitors? What are they doing online? PPC, SEO, press releases, develop their  own  products,  do  affiliate  marketing  or  Adsense?  What  are  their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?

Who is your favourite customer? Where do they hangout: MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market.

Ø2 Phase – Data Analysis :–

If  you’ve  performed  a  thorough  online  market  research,  it’s  time  to systematize the data you have. Write down what are the main strengths and weaknesses  of  your  competitors. Maybe  you  have  more  time  than  your competitors?  Or  maybe  you  know  some  targeted  traffic  source  that  others don’t. How might this affect your business? Which are the  places  your  target  market usually visits? What are  their

main concerns? Maybe they’re not satisfied with the products in the market.

Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.

Ø3 Phase – Strategy Development :–

When you already know your target market and your competitors, you are able to start creating your internet marketing strategy (or strategies). Just sit down and think about: who you are and what you can offer to the target market. It involves a little bit of planning. What marketing methods you’ll use and which  ones  you  can  afford?  PPC,  SEO,  email,  blogging,  podcasting,  video blogging, webinars, viral traffic generation, link building, banner exchange or others…?

You must prioritize your web marketing tactics.

Find out what’s going to bring you positive ROI in the shortest time possible. Do you  have enough time to perform search  engine  optimization? If so, then sit and do everything you can, day in day out, to rank at the top in search engines. Don’t have time? Then buy PPC traffic and start testing your landing pages effectively. Or buy resell rights to products and sell them on ClickBank with the help of JV partners.

Don’t  have  time  AND  money?  Then  you  better  get  one  or  another,otherwise you’re dead. Seriously, you  must find ways  to  get  time  or  money.  You  need  to  think about how you can exploit other people’s time and money to build your own web

business. That’s what rich people do and that’s what you must do if you want to survive in this competitive world.

4 Phase – Monitoring Performance :–

When you have an internet marketing plan, you can start implementing  it  right  away.  The  last  step  is  to  start monitoring  your  internet  marketing  campaigns.  Which

keywords people typed into search engines to find your site? Which  keywords  brought  you  the  most  money  in  PPC marketing?  Are  you  satisfied  with  your  SEO  rankings  or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…

Only with the help of close monitoring you can discover what works and what doesn’t. Testing landing pages, testing Adwords ads against each other (A/B split testing) can show you some amazing results. And remember – you never know for sure until you TEST it!

There is no formula for an effective Internet marketing strategy. It depends on your individual situation. When you realize your strengths and weaknesses, you’ll  be  able  to  come  up  with  a  great  marketing  plan.  No  matter  if  you’re thinking about Adsense site, affiliate site or your own product. When you find out what you’re able to accomplish with your resources at the moment, you can create  a  great  web  marketing  strategy  for  your  online  business  and  finallybreakthrough on the internet.

Green Marketing :– Unfortunately, a majority of people believe that green marketing  refers  solely  to  the  promotion  or  advertising  of  products  with environmental characteristics.   Terms like Phosphate free, Recyclable, Ozone friendly,  and  environment  friendly  are  some  of  the  things  consumers  most often associated with green marketing.  While these terms are green marketing claims,  in general  green  marketing  is  a  much  broader concept,  that  can  be applied to consumer goods, industrial goods and even services. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.   The American Marketing Association (AMA) held the first workshop on ‘Ecological Marketing’ in 1975.   The proceeding of

this  workshop  resulted  in one of the  first books on green marketing  entitled “Ecological Marketing”.

At  this  workshop  ecological marketing  was  defined  as  the  study  of  the positive and  negative aspects of  activities on  pollution,  energy depletion  and non-energy depletion.

This definition has three key components :-

i) It is a subset of the overall marketing activity.

ii) It examines both positive and negative activities.

iii) A narrow range of environmental issues are examined.

Green or  environmental marketing consists  of all  activities  designed  to generate  and  facilitate  any  exchanges  intended  to  satisfy  human  needs  or wants,  such  that  the  satisfaction  of  these  needs  and  wants  occurs,  with minimum impact on  the natural  environment.    The products  making green claims  should  state  they  are  “less  environmentally  harmful”  rather  than “Environmental friendly”.   Thus green  marketing should look at  minimizing environmental  harm,  not  necessarily  eliminating  it.    Green  marketing  is important because the mankind has limited resources on the earth, with which he/she must attempt to provide for the worlds ‘unlimited wants’.   Ultimately green  marketing  looks  at  how  marketing  activities  utilize  these  limited

resources, while satisfying consumers wants both of individuals and industry, as well as achieving the selling organisation’s objectives.

Why are firms using Green Marketing :–

There are five possible reasons for firms increased use of green marketing.  These are :-

i) Organizations  perce iv e  environmental  marketing  to  be  an  opportunity that can be used to achieve its objectives.

ii) Organisations believe they have a moral obligation to be more socially responsible.

iii) Government bodies are forcing firms to become more responsible.

iv) Competitor’s environmental activities pressure firms to change their environmental marketing activities and

v) Cost factors associated with waste disposal or reductions in material usage forces firms to modify their behaviour.

Problems  with  green  marketing  :– While  using  green  marketing  the  firms must overcome a number of potential problems.  These are :-

i) The firms using green marketing must ensure that their activities are not misleading to consumers or industry, and do not breach any of the regulations or laws dealing with environmental marketing.

ii) The  firms  who  modify  their  products  due  to  increased  consumer concern must contend with the fact that consumer’s perceptions are sometimes not correct.

iii) When firms attempt to become socially responsible, they may face the risk  that  the  environmentally  responsible  action  of  today  will  be found to be harmful in future.

iv) Reactions of competitors.

v) The push to reduce costs or increase profits may not force firms to address this important issue.