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These days in web design world, everyone is talking about Responsive website and tweeting about it quite frequently. Responsive web design is a buzz word in web industry and will be getting bigger in upcoming days. Every online business owner wants to reform their site with fully featured responsive platform that will function just as good on each device like smart phones, iPad, tablets and desktop. In fact today it is the need and latest web technology trend to have a single working design that is compatible across multiple platforms and render a high quality result to their viewers.

It is inevitable that over the next few years many other new gadgets and devices will be unveiled in digital market with all having their own respective screen sizes, so it becomes necessary to develop a design that will deliver high quality result and responds according to the screen size of devices user have for upcoming days.

This is definitely going to be very crucial for web owners and it seems almost impossible to stay alive in web world with adopting website for one platform or device only. They have to be ready to face the risk of losing potential customers using other devices.

So what will be the way to avoid such risk? Simple, the answer is – Responsive Web Design.

Most probably web owners are familiar with the term ‘Responsive Web Design’ but for those who are totally new to the concept, Responsive Web Design is the technique to design and develop a website that responds according to screen resolution of various devices such as smart phones, tablet pcs, laptops  and desktop with various screen sizes. This technique works impressively to blend the lay out girds and images combining together to delivering a high quality viewing experience on different range of devices with the smart usage of CSS media queries.

By adopting responsive web design you are empowering the website to respond cleverly according to user behavior and environment. Responsive web design has got wide spread attention in the Web Design World particularly well known search engines are giving extra credit and helping such well presented websites to rank higher.

So, what are the Pros?

The most obvious advantage of adopting responsive web design is that, there is only a single website to maintain. Even it’s pretty easy to manage it. Having single website that means there is a single code of files and you can make modification anytime you want at once only.

Responsive web design has been proven to be a SEO friendly design as Google also recommends it. There is only single URL across all the platforms and devices which make Google easy to index the content available on site and to rank them.

Now, the Cons

There is no disadvantage of responsive web design. The only disadvantage you could have if you stick with single website for all devices is, quickly losing customers and drop down in conversions. But we need to accept that, developing a responsive is not an easy thing, your designer team need to spend hours and hours on the desk customizing and integrating various Java script sequences with HTML5/CCS3 to balance between mobile and desktop browsing. There are lots of improvements yet to come for image optimization and content management workflow in responsive web design.

Conclusion

Still Responsive Web Design is in its beginning stage and there are lots of improvements being anticipated so definitely there is an excitement to look out for in the future. Today, more and more websites are moving towards Responsive Web Design and if it is planned correctly, we could have lots of reputable website with striking looks and with specific touch elements that gives great experience.