digital divide network - article database

Search Engine Optimization (SEO) is to increase visibility in search engines 'natural' or pay the UN "organic" or "algorithmic") search results, web site or process. In general, the earlier (or higher rank in the search results page), and frequent site appears in the search results list, the more visitors it will receive from the search of users. SEO may target different kinds of search, including search, local search, video search engine, Academic Search [1], the news industry's search and vertical search engines.

As the online marketing strategy, SEO considers how search engines work, what people are looking for the actual search terms or keywords appearing in the search and search your preferred target audience. Optimize your site, you may need to edit its content and HTML coding concerns and to increase its relevance to specific keywords and to remove barriers to indexing activities of search engines. Promoting a website to increase back links or inbound links, there is another SEO tactic.

The acronym "SEO" can mean "search engine optimizers, the industry of consultants who carry out optimization projects for clients and employees who perform SEO services in-house on behalf of a concept. SEO can offer SEO as a stand-alone service or as part of a broader marketing campaign. Because effective SEO may require to change the HTML source code to your website and the website content, SEO tactics may be incorporated into web site development and dizaino.Terminas "search engine friendly" may be used to describe web site design, menus, content management systems, images, videos, shopping carts, and other items that have been optimized for search purposes.

Webmasters and content providers began optimizing sites Search for mid-1990. As a first pre-filing searches on the Internet. Initially, all webmasters need to make the URL different engines to send "spiders" crawl "to this page excerpt from his links to other pages, and return information found to be indexed by page. [2] This process is associated with the search engine spiders to the download page and save it into the search on your server, where the second program, known as an indexer, which conduct various information about a site, for example., words, and it is where they are, therefore, is responsible for the specific weight of the words and all the links page , which then fall agenda, to read later.

Site owners started to recognize their sites are highly valued and visible in search results, and a white hat and black hat SEO practices in order to create value. According to industry analyst Danny Sullivan, the phrase "search engine optimization" was probably introduced in 1997. [3] The first documented use of the term Search Engine Optimization by John Audette and his company Web Media Marketing Group MMG site since August, 1997. [4]

Early versions of search algorithms relied on webmaster information, such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags on every page in the content manager. Using meta data to index it was found that less than reliable, but because of the choice of a network administrator keywords meta tag could potentially be an inaccurate representation of the actual content of the site. Inaccurate, incomplete and inconsistent data are meta tags caused pages rank and irrelevant searches. [5] [unreliable source?] Web content providers also manipulated the attributes of the page's HTML source and try to rank in search engines.