digital divide network - article database

Introduction

Billboards and large hoardings have occupied a major part of outdoor marketing for some time. Because of their large size they manage to attract a lot of people in looking at them. Pull up banners do the same but with a difference that people are able to connect with the product on a much more personal basis. This is because there is always a marketer to go with a banner and a consumer can talk to him about the product unlike for a hoarding. Also pull up banner stands offer a mobile and easy to transport source of advertising.

Why should we prefer Pull Up Banners?

Because people are able to observe such banners much more closely they can appreciate their aesthetic beauty and splendor. A grassroots approach to marketing like that never fails. Pull up banner stands are an efficient way to sending your message to the consumer about the product and that too in an economical manner. Such a banner when placed in a proper location is guaranteed to appeal to people and gather a lot of attention.

The graphic banners for these stands are available in a wide range of colors, textures and materials. Not only are all the colors printable in high resolution but the printing itself is of high quality and is possible on different materials like vinyl, PVC, flex, fabric mesh, etc. A Pull up banner can be used in seminars, conferences, road and trade shows, job, fairs, at stores and malls, etc. At each place it may have a different use. For example, at a mall a banner might just be pointing out the directions for different stores instead of advertising a product. At a show a banner might be used as a backdrop.

Benefits of using Pull up Banners

Pull Up banner stands are made of aluminum and so are light in weight. They are easy to assemble and disassemble and the process can be handled by a single person and that too in a few minutes. After packing a banner stand it can be stored in its transport case and can be moved easily from one place to another. The graphic used in the stand remains safe as it is stored inside the stand. Since there are many models available in the market we can choose one which suits our requirements perfectly. For example using a double sided banner stand will increase visibility of the information it is showing twofold. It can be used in a place where two corridors meet i.e. somewhere where there will be a lot of people moving from both directions.

Its Types

A pull up banner consists of a rectangular box frame out of which the graphic can be pulled out and mounted on a long thin pole. During the disassembling of the product the pole can be broken down to a smaller size and stores. The graphic is retracted into the rectangular frame by a spring mechanism and gets rolled up inside. This also keeps the graphic away from dust and other damaging effects. Some special banner stands for outdoor purposes are available wherein the possibilities of rain, dust, heat or harsh weather are considered. The support pole and design is such that the graphic might bend but will not automatically dismantle or break in mild winds.