digital divide network - article database

Search Engine Optimization (SEO) is a "natural" or un-paid ("organic" or "algorithmic") search results, web site, or the process of improving search engine visibility. In general, it appears above (or higher rank in the search results page), and often the site search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search, video search engine, Academic Search, news, search, and industry-specific vertical search engines.

As the online marketing strategy, SEO conside how search engines work, what people are looking for the actual search terms and keywords entered into search engines to search and prioritize your target audience. Optimize your site, you may need to edit its content and HTML coding is related ITS and increase relevance to specific keywords and to remove barriers to indexing activities of search engines. Promoting a website to increase back links or inbound links, there is another SEO tactic.

The acronym "SEO" can mean "search engine optimization, the term adopted by the industry of consultants who carry out optimization projects for clients and employees who perform SEO services in-house name. SEO can offer SEO as a separate service or part of the wider marketing campaign. Because effective SEO may request changes to the HTML source code to my website and the website content, SEO tactics may not be included in the web development and design, the term "search engine friendly" may not be used to describe web site design, menus, content management systems, images, videos, shopping carts and other items that have been optimized for search purposes.
Site owners started to recognize their sites are highly valued and visible in search results, and a white hat and black hat SEO practices that create value. According to one industry analyst Danny Sullivan, the phrase "search engine optimization" was probably introduced to the 1997th term Search Engine Optimization The first documented use of John Audette and his company Media Marketing Group MMG documents on site since August, 1997.

Early versions of search algorithms relied on webmaster information, search keywords, meta tags, or index files in engines like ALIWEB. Meta tags on every page of the Manual. Using a meta-index date, it was found that less than reliable, but the webmaster The choice of keywords in meta tags could potentially false representation of the actual content of the site. Inaccurate, incomplete and inconsistent date meta tags and page rank leads to unnecessary searches. Web content providers to manipulate the HTML source ook page attributes in an attempt to rank well in search engines.

Trust and suché factors, keyword density, which was only the webmaster control, early search suffered from abuse and ranking manipulation of numbers. For better results, their users, search engines had to ensure that the adapter in their results pages showed the most relevant search results, rather than unrelated pages stuffed with keywords by unscrupulous webmasters a lot. ICU's success and popularity of the search provides the ability to produce the most relevant results, but also a specific search engine, therefore, according to the results wrong, would turn users to find other search sources. Search engines responded to more complex ranking algorithm, taking into account additional factors, it was difficult to manipulate by webmasters.

Search ON reliable mathematical algorithms focus on a site. The number is calculated based on one of the algorithm, the quantity and strength of inbound links function. Rate the likelihood that the page will not be made for Internet users to randomly surf the web, and links from one page to another. Actually, it means that some links are stronger than others, due to higher page rank are more likely to be achieved by the random surfer.