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With the implementation of internationalization in crusher industry, the serious challenge hinders the development of crusher. The valuable competitive advantages for an enterprise include the cost advantages, product superiority and brand advantages. Since the foreign manufacturers can offer the same kind of products and services, domestic enterprises have less price competitive advantage now. The only way to win the market competition for crusher industry is to improve the product superiority. Generally speaking, compared with the foreign enterprises, we put little emphasis on brand building. With the further reform and opening in our country, there will be great pressure domestic mining equipment enterprises. A strong brand will surely bring stable market share for enterprises, moreover, it bring more benefit to enterprises.

Following China’s vast land and abundant resources, the development of mining industry has large-scale material basis. As there is extensive distribution of mineral resource, the demands for mining machinery are rapidly growing. However, most of domestic crusher manufacturers are known by few people except for some famous brands. With the process of globalization, more and more foreign crusher brands have entered into our country. They occupy a large market share in the domestic market. Faced with the increasingly fierce market competition, the most powerful attack is defense. Therefore, the urgent task is to make high-end world brand.

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The rapid development of China's manufacturing industry in the world is obvious to all. In the process of the development of machinery manufacturing, in recent years, mining machinery has played a very important role, which greatly promotes the development of China's machinery industry forward. Mining machinery industry as a pillar industry in national economic development, which occupies an important position in China's economic construction and social development. The data from Henan Hongxing Mining Machinery show that from January to July in 2012, the development of the sand making machine in China's machinery industry, the whole is on an upward trend.

However, with the development of infrastructure, the mechanism sand demand increases and the sand making machine in the mining machinery becomes prominent in this industry. Therefore, sand making industry has also become a successful example of China's industrial sector. Henan Hongxing Mining Machinery Co., Ltd. has been engaged in mining machinery crusher sand making R & D to build and marketing industry. Henan Hongxing Mining Machinery has deep study on the domestic and foreign machinery industry development situation, industry development trend and trends, especially the frontier technology of the crushing and milling equipment to further develop and improve the level of mining machinery manufacturing.

Henan Hongxing Mining Machinery Co., Ltd., is one of the most famous crushing equipments manufacturer with decades producing experience and advanced producing technology. The main products of Hongxing Company are crushing equipment such as jaw crusher, grinding equipments, such as Raymond grinder, sand making equipment such as cone crusher, and ore dressing equipment such as ball mill. Hongxing Company always pays attention to the current trend and tries to control the development direction in crusher industry. They spare no effort to cast a high-end brand and promote the overall development. The key to stay energetic is to improve yourself.