Since its foundation in 2000, the CTT has rapidly developed into the most important trade fair for construction equipment and technology in Russia and the CIS. Its concept offers international machinery and equipment manufacturers the opportunity of entering the markets of Russia and the CIS and of surrounding regions.
Machinery demanded in the comprehensive mechanized construction of earthwork, stonework, concrete work and building & installation projects is called construction machinery. The production of the construction machinery industry is featured with multiple varieties and small batch. This industry is a technology-intensive, labor-intensive and capital-intensive sector. Construction machinery is mainly applied in the national defense construction, transportation construction, construction and production in the energy industry, construction and production in raw material industries (e.g. mining), agriculture, forestry, water conservancy construction, industrial and civil buildings, urban construction and environmental protection, etc.
In 2009, the market scale of Chinese construction machinery industry was about CNY 320 billion (USD 46.90 billion) with the growth rate of over 18.5%. Though Chinese construction machinery market achieved high-speed growth in the past few years, direct export to China is not the optimal strategy for foreign manufacturers, except the export of a few high-end products. The price of construction machinery in the global market is usually much higher than that in Chinese market. The prices of many products of foreign manufacturers are higher than that of Chinese local products by 50%-150%. Due to the large price difference, a great many Chinese domestic users prefer homemade cheap products with slightly lower quality.
Thus, to acquire Chinese domestic construction machinery enterprises is the first choice for transnational construction machinery enterprises to search for production and sales opportunities in China. By the acquisition, foreign-funded enterprises can immediately acquire mature production lines and sales channels. Many Chinese construction machinery products are suffering overcapacity and low profitability. When the output value is growing rapidly, the competition within the industry leads to the less profit growth than the revenue growth. Once the downstream demand growth slows down, many enterprises in the industry will fall into the passive situation. They have to rely on the price competition to survive, but do not have adequate funds and vitality for the long-term development. To a service-oriented brand integrity,As the professional manufacturer of complete sets of mining machinery ,like dryer machine, Henan Hongxing is always doing the best in products and service.
Foreign-funded construction machinery enterprises usually carry out M&A in China by acquiring the shareholding. In the initial years, they will retain the original brands. Later, they will abandon the original brands and only produce products of foreign brands. This is the optimal mode for foreign-funded manufacturers, by which they can be familiar with Chinese market in the transition period and acquire the control on brands. Through years of rapid development, Chinese construction machinery manufacturers have strong manufacture capacity, but their funds, management and technological capacities lag behind the international and domestic advanced level greatly. M&A can enable foreign-funded enterprises to significantly improve the profitability with low cost.
Of course, we Henan Hongxing Mining Machinery is also the famous manufacturer of mining equipment in China. Combining with the domestic and foreign market demand and the development trend, Hongxing introduces the advanced international technology, adapting and applying to products manufacturing. Ever since a long time ago, the institute is engaged in the general and basic research of heavy equipment, the research of key project and complete plants, and the rearch for the development of engineering equipments, major national technical equipments and new equipments.
To meet the trend of modernization development and the needs of international markets competition, our company has been introducing senior management personnel, scientific and research talents, and advanced graduates continually. And we are taking advantages of advanced technology from United States, Germany, Japan and other countries to achieve self-innovation and effective development.
Our company has been adhering to the concept of 'people-oriented, customer supremacy, development and innovation'. We are able to provide our customers not only the highest quality products at the most favorable price, but also the most reasonable suggestion of equipments, optimum process configuration, and a full range of technical support. In pursuit of bringing customers the most benefits with minimal investment, we have been trying our best to help customers in any case!
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