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When low, medium or large sized business needs a competent search engine optimization (SEO) consultant, there are four options:

1 - Enter the command Home webmasters, programmers and marketers to do the job.

2 - The contract work is a specialized SEO company.

3 - Post an ad to hire an SEO consultant to work as a company employee.

4 - Get an in-house SEO consultant from a specialized company to work with their employees, in addition to the employee.

So what is the best choice for your company? There are many aspects to consider before making your decision.

1 - Installation of your in-house team of webmasters and marketers will never work: In my many years of experience, installation DIY, programmers and marketing team ever to do the job successfully, none of them have enough experience in optimization. In addition, they do not understand what are the challenges that are before the hidden problems, which are suffering from your own site.

2 - using SEO best practices, from any online project, the house SEO consultant will work with their managers to ensure that SEO best practice is applied to each project, which will allow much faster access to their new Web pages and other online advertising to the first page Google and other major search engines.

3 - SEO training seminars and workshops: The house will be able to organize an SEO consultant SEO training seminars and workshops to various departments and different levels of employees, and how to apply SEO best practices of each web project.

4 - How profitable and ideas: Daily discussions and direct communication between the in-house SEO consultant and business administrators, managers, directors, programmers and webmasters will stimulate many new ideas from both sides. The simple idea of whether the atmosphere in a bid to make a big difference to launch a new advertising campaign, or to replace existing and be more profitable.

5 - the most SEO friendly Web Design: The house SEO consultant will be easier to work with their managers, to take any necessary changes or redesign, your site to convert them into the most SEO friendly sites shortest possible time and with minimal effort. This will ensure that your website ranking on Google, Yahoo, Bing and other major search engines of the first page in the shortest possible time.

6 - Advanced SEO Audit: webmasters and programmers to work with in-house SEO consultant can help make a thorough SEO audit to include all the items you need to adjust or modify your web site and its various online advertising campaigns.

7 - the most efficient and profitable use of keywords selection optimization: direct contact with your employees, different departments will allow in-house SEO consultant to complete the process of selecting the most efficient and profitable keywords at once, thus optimizing the whole process can start quickly and become more efficient and productive.

8 - Adding social media marketing as an integral part of your Internet marketing strategies: a house SEO consultant will have a direct connection to a few selected employees of different departments to teach them how to build a strong platform of different social media participation. Maintaining a healthy presence in the various social media platforms is costly and time-consuming process. Having in-house SEO consultant to start and maintain only the current company employees do every day social media marketing activity will greatly reduce the cost involved in this process.

9 - Publishing press releases, direct contact with various levels of government, it is much easier to house SEO consultant to find a lot of ideas for the new press release every week. It can co-ordinate and publish a lot of press releases every month to promote the company's products and services that enhance the brand and create hundreds of high quality back links that will load a lot of keywords ranking positions on Google, Yahoo, Bing, the first pages, and other major search engines.

10 - Blogs: an in house consultant will have better access to a lot of blog posts from different departments of the company to write blogs every week. No SEO company in a similar situation to contact the company's range of experts to write blog posts. Every well-written and optimized blog is the company's assets and certificate. Blog posts to create hundreds of high quality backlinks to promote the products and services companies.

11 - Saving time and money wasted on interviewing and hiring: Working with an experienced SEO consultant is not an easy task. Hours are wasted to evaluate and interview many candidates. Interviewers generally do not have enough knowledge to be able to choose the most suitable candidates. On the other hand, get an in-house SEO consultant specialist SEO company will provide an experienced consultant without wasting any time the hiring process.

12 - Full-time or part-time: In-House SEO Consultant is a specialized company to work for one or two days a week, one or two days a month or five days a week. Depending on whether your needs and your web project turnover, in-house consultant to work one or two days a week, five days next week and one day next week. This gives you the flexibility that is not always possible when you hire an employee, and save your business a lot of money when there is not much work an SEO consultant.