Consideration of users can guide developers towards choosing the appropriate elements for their mobile website. These elements can be anything from low-end features of regular cell phones or those for HD tablets. Mobile specific website considerations include compatibility with small screens, connectivity, and usage constraints, device feature variations, and keeping up with regular changes.
Here below are some of the key elements in Mobile Website Design that every developer needs to consider for enhancing user experience and ensuring the success of your website.
Use of Icons
Icons that you use on the website should be in keeping with the brand you represent. This gives relevancy to the whole process and ensures success. This makes it easy for the customers to find you and utilize the services on offer. Again, the placement of icons should be such that they are not hard to find. This is necessary because of the constraints in screen size, which can make navigation difficult and deter prospects from searching for them.
“Call Now” Button for direct call
Engaging the audience with your website is one thing and giving them a chance to contact you whenever needed is other. Prospects may spend lot of time on your site, but this does not mean they are going to contact you later on the address or email provided. Reel in the prospects as and when they are most interested, with “Call Now” Button for direct calls. This way it is possible to increase the effectiveness of your website.
Links to reach on top and bottom of the page with a single click
Owing to the small screen size of mobile devices, it is not possible to view the whole webpage at a time. Using the scroll button may make the process difficult deterring even those who are interested in the information presented on your website. What can you do in order to engage such people? Addition of links to reach on top and bottom of the page with a single click is a good option since the viewers can quickly reach the portion they want to read and find the information they seek effortlessly.
Quick Contact Us form comprise of 2-3 input box only
Everybody knows how crucial it is to include, ‘Contact us’ form in your business website. On the mobile website you can keep it simple with only 2-3 input boxes, which make completing the fields easy and help owners to net in larger number of prospects. Time is of essence and you need to give those interested an easy way to contact you for further interactions.
Static vertical navigation on top
While designing a mobile website, it is better to go with a static vertical navigation instead of horizontal. This way the user can know at a glance the gist of the information presented on the site and can navigate from page to page without much ado. Horizontal navigation goes beyond the available screen size, which forces the viewers to scroll. This can be a big deterrent undermining the success of your website on mobile devices.
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