Hint: What does it take to build a successful iPhone app?
Many companies launch at regular intervals to target the huge base of iPhone users. Some developers also constantly upgrade their existing apps to stand out in the crowded app market. But a report posted on Entrepreneur.com highlighted that most apps lose 76 percent of their consumers after the first three months of use. So despite investing a huge amount of time, money and planning, companies often fail to develop a base of loyal users. The inability to attract loyal users also result in a decline in the revenues streams from various sources.

To quote from an interview given by Mr.Todd DiPaola, president of inMarket, a network with over 20 million users, "Building an app is like building a house. You need to put time into thinking about what the rooms are going to look like before you start building." So the key to build viral iPhone app is attention to details. However, the app also needs to be promoted on several popular platforms to catch the attention of iPhone users, and seduce them to try the free or trial version.

Apple requires developers to meet certain technical criteria while making apps that will run its iOS mobile operating system. You also have options to develop apps compatible with iPhone, iPad and iPod touch. But you must concentrate on some key points to target the right users, and build a base of loyal users in a short span of time. It is also important for an app developer to observe the key features of some of the viral iPhone apps, and develop his app by using some of these ideas.

What Makes an iPhone App Go Viral?

Stellar Icon: Most users love to check iPhone apps with appealing and graphical icons. So your choice of icon will have a direct impact on the initial popularity of the app. Based on the nature of your app, you can pick a stellar icon by gathering information and tips from several sources. The social media has further made it easier for you to decide the graphical icon based on outcome of an online survey.

Appealing Copy: Many users decide about downloading a specific app only after reading its description. So the way an iPhone app is described will also have an effect on its popularity. Similar to other ad copies, you must make innovative copies for the app to impress and excite the prospective users. While explaining the features and specifications of the app, you must present the data in a bulleted format. Also, you must include the user reviews to add credibility to your claims. The description must be followed through a direct call to action encourage users to download the apps right away.

Landing Page Optimization: Nowadays, most users initiate web search to gather information about specialized iPhone apps. So you must optimize your landing page to get more users through major online search engines. The landing page must contain the relevant keywords and key phrases to appear at the top of search engine result pages. Also, you can consider specific SEO methods the increase the search engine ranking of the landing page, and make the app viral.

Submission of App for Review: The reviews often add credibility to a newly launched app. Many users even decide about using a specific iPhone app, only after reading the reviews posted on various websites. So you must submit the app to several popular website, where it can be reviewed by the editorial staff. If you have launched a paid app, the editorial staff will need promo codes to access and review apps. You can even distribute promo code among the readers as an initial promotional offer.

Promotional Campaign: Your iPhone app must be promoted on popular online platforms to attract the large number of Apple device users. You can develop and distribute content to highlight various aspects of the application. Along with approaching professional tech bloggers to write articles or blogs on the app, you can also consider promoting the content through guest posting. Similarly, you can make and post a slideshare presentation to highlight the features and benefits of the app in a concise and stylish manner. At the same time, the app also needs to be promoted on popular social networking platforms. You can use your Facebook page to start promoting the app even before its market launch.

High User Rating: Many users even decide about downloading the app after checking its user ratings. A higher user rating also indicates the simple and easy-to-use features of the iPhone app. So you must encourage users to rate the app to enhance its credibility and popularity. At the same time, you also need to concentrate on increasing the app ranking in the app store. Normally, the app ranking is determined based on the number of downloads. You must try to include the app in top 100 to beat your competitors.

The popularity of an iPhone app depends on a number of factors. But you must prepare a comprehensive strategy to develop an innovative way, and promote it through a robust digital marketing campaign. Based on the initial response and feedback of users, you have to update the app regular intervals to attract new users, and retain existing users. Indeed this makes the search for an expert iPhone app development company very challenging.

We provide iPhone App development services. To know what makes us expert iPhone App developers, please visit us at Mindfire Solutions.