What is an SEO friendly website?
Nowadays people search on the internet for anything and everything. If a customer wants to buy a product the first thing he does is look it up on the internet. As a result it is important for companies to have a website which shows up on the search results of the customer. A company’s website essentially portrays its image to the person who is browsing through it and has an impact on whether the person will become a customer or not. But only creating a website for your company is not enough. It must also be seen in the search results that the customer gets when he searches with the related keywords. A person might not necessarily search for your specific company but rather he will search for the product he is looking for. If the company website does not appear in the search results, then your website is non – existent as far as the customer is concerned.
In layman’s terms an SEO friendly webdesign is a one which ensures that your website comes up among the top searches for a keyword. There are a lot of points affecting this like content and how relevant it is to the keywords searched, site architecture, the linked pages, getting links from other sites, etc. It is extremely beneficial if while designing a website, the fact whether it is SEO friendly or not, is taken into consideration. It becomes much easier to Maak je eigen website SEO friendly if it is being created.
What does it do?
For an SEO friendly website it becomes easier to get traffic from search engines. For instance if your website is designed to look really beautiful and appealing but not search engine friendly then it might actually be blocking or slowing down those search engines when they look for your site. Your company’s website will not rank high if search engines have difficulty in looking for it.
What should be taken into consideration while making a website SEO friendly?
Content – The content forms the main part of a website. It tells you about what the company has to offer and gives information regarding its products. Therefore while designing the website the designer has to know exactly what the company does and select keywords accordingly. These keywords have to be placed on the page a few times in important places like headings and titles so that the search engine spiders will find them and list your website in the SERP (search engine result page). The keywords have to be added just a few times otherwise a large number of the same keywords will result in the search engine spiders to tag your site as spam or worse.
Link Optimization – This is about off site link development. Websites of other companies having a link to your website will cause your site rating to go up and there is a higher probability of the site appearing in the top searches on the results page. However for this to work the website design and content has to be SEO friendly and compliant.
Webdesign – If the website is designed using Flash or has Frames, it is a major drawback for it. The content included in Flash files is ignored by search engine spiders so adding all that juicy detail in Flash won’t quite have the effect you wanted. Similarly for Frames, the search engine spiders get an error message when they crawl over it. Effectively none of the content in Flash or Frames will be registered by the search engine and so the ranking will drop. Content added in an image will suffer the same fate and will be ignored.
Another aspect of using flash and frames is that it will affect the loading times of the website. When a customer tries to open a site which has a high loading time, he may get redirected to another site leading to loss of traffic.
Site Navigation – Adding a site map to the website will make it easier for visitors to go through all the links of the site. Moreover it also makes it easier for search engines to look for keywords in the entirety of your website. Not having this facility might cause some important content to be missed if it is located somewhat deeper in the website.
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