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Big, medium-sized, and even startup companies are launching their new websites. Why? With technology changing at a rapid pace, design trends are changing too. The internet audience is impatient and they are looking forward to innovative layout, user-friendly navigation menus, and convenience while looking for information, i.e. content.

When it comes to website redesign, it’s not solely about how the web pages look. It’s simply not about adding a splash of color, graphics, and dumping disorganized content into the pages. What matters more are factors like user-friendliness, functionality, how fast a page loads, and how easily the pages can be updated. These are the parameters that are prompting online business owners to revamp the layout on a regular basis. 

Therefore, if your business website is throwing some of the below mentioned warning signals, it’s high time that you do some serious thinking and go for overhauling.

Difficulty in Updating Content

Do you remember when you had last updated content? Was it 3 years back? If so, why it took so long for your developers and designers to make amendments to the site. The reason is that your developers found it hard to make the necessary changes. And, why was it difficult? Simply because you have no time or lack the required knowledge about changing web technologies. If your existing developers lack the expertise, it’s important that you look for professionals who know the ins and outs of CMS, i.e. content management system. Even, you can learn CMS so that you are able to update content yourself. In simple words, your site needs revamping from scratch so that it becomes visitor-friendly and enables easy updating. Remember updated web pages retains visitors and they come back to your site for new information.

Is the Design Responsive?

Today visitors like to access the internet using high-end devices like smartphones, music appliances, smart TVs, and tablets. If your website design is still conventional and suitable only for PCs and laptops, it’s time to give it a second thought. Is your existing site adhering to the principles of responsive web design? Can all the pages be easily viewed on all devices from smart TVs to smartphones without affecting user experience? If you are not sure about the answer, it’s time for a meeting with your development team so that the layout of all the web pages are at par with a myriad of devices that have flooded the market.

Long Page Load Time

Is your site taking too long to load and visitors getting impatient to view plain and simple information? If you are making your users wait for a long time so that tons of images, visuals, content, and script keep loading, you are simply doing a disservice to them. Not only they are unable to view info, but you are also making them pay exorbitant data charges.

According to seasoned developers, if a particular site takes more than 5-6 seconds to load, it’s mandatory to consider optimizing. Once users find that the pages are taking several seconds to load, they will be disinterested and click on some other optimized site. Remember web users are impatient and limited attention span. You have to make the difference in the first few seconds, not more than that. It will be better if you are able to figure out the reason behind slow load time. Think of redesigning so that components like customized fonts, background visuals, graphics, and textures are allowed minimum loading time.

Users Not Navigating Deeply into Your Home Page

Are you losing visitors? Users are not spending enough time on your home page, neither they are delving deeper to find out what your products or services has to offer. This will be difficult for you to measure unless you have Google analytics or some other software to see what your visitors are up to. Google analytics allows you to sign up for free and put up on your website. Using the analytics software, figure out how seconds or minutes are being spent by users on your home page. In case you are losing in terms of visitors, it’s mandatory to make the home page more appealing and user-friendly. If necessary, a complete redesign from scratch will make visitors spend more time on your site.

Does Google Even Know that Your Business Exists!

It doesn’t take much to have your site rank high in the search engine results pages (SERPs). Google loves sites that have unique and quality content that is regularly updated, coded, and not primarily dependent on too many graphics and visual elements. In order to ensure that your website is aptly coded, you may require the assistance of an experienced web developer who also has adequate knowledge of SEO.  Once the coding elements are fixed, your site will become optimized for the search engines.

If you find that you are non-existent in the SERPs, it’s time for a redesign to enhance SEO.

Elements that are Not Functioning

Does your business website have broken links or continuously returning the dreaded error message, ‘404 not found’? Though it doesn’t require much effort to fix such problems, but such errors might be an indication of an even bigger problem. Either your website is mishandled or nor organized. This is where the importance of content management system (CMS) comes into the picture to effectively your manage your content so that there are no issues like broken links or missing visuals impeding the functionality of  your site.

Therefore, if you have countless missing images, broken links, and error messages, it’s imperative that you have your website entirely overhauled. You are only required to install and use an up-to-the-minute content management system.

You are Losing Visitors Gradually

You notice that users are not visiting the pages as they used to a few months back. This implies you are slowly and gradually losing on visitors. What is wrong then? Is the content and SEO adhering to the dictates of Penguin and Panda update? You need to delve deeper and have your site meticulously evaluated. If the content and SEO are not working, this means that your site is full of stale content and clinging to black hat SEO. So, there is no other option left other than redesigning.

Finally, It’s Your Call for a Redesign