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The key to successful trade show exhibiting is all about marketing and advertising. Still, marketing and advertising are very imprecise disciplines that leave room for a multiple of mistakes to occur. Here are some tips to avoid those mistakes on part of the exhibitors and enhance their chances for a successful and effective trade show exhibit.

Conceive A Robust Marketing Plan:

Conceiving of a robust and strategic marketing and advertising plan of action can be very crucial and critical point to start with. Exhibitors need to align their exhibit marketing plan with their strategic marketing plan in order to make trade shows a perfect medium for the overall marketing functions of their companies. They need to ensure that they have performed thorough home-works to know and understand properly what they wish to gain trade shows before they attend. They may have plans to increase market share with current customers, or to introduce new services or products into the present market, or to advertise and promote new services or products into new markets. Trade show must be the perfect platform to achieve these goals. But, they have to ensure that they conceive of a robust marketing plan.

Conceive An Intelligent Promotional Plan:

A large part of marketing plan must include promotional plans, which may be pre-show, at-show and post-show. Most of these promotional planning areas are, sometimes knowingly or unknowingly, missed by the exhibitors who fail to conceive of a plan that can cover these three areas. Most significantly, budget plays a major role in determining what and how much promotional activity needs to be employed. If they can ensure that they can develop a meaningful and effective promotional plan in sync with strategic marketing plan, they can then reap maximum benefits out of the trade exhibits.

For doing this, they have to first decide and know of their target audience. Then, they have to consider conceiving of different promotional programs designed for different groups of the target audience whom they aim to attract. As part of intelligent promotional plans, they may include attending trade shows with custom-designed fabric popup display, advertising on the web, and broadcasting faxes, among others.

Of all these promotional plans, attending trade shows with custom pop up displays is vastly effective and broadly practiced. But, to make this plan successful, they have to choose right kind of trade show popup displays that has been custom-designed and speaks of the business effectively to the audience. In this regard, selection of trade show booth-site, determining the design for popup displays, use of giveaways, and deployment of expert marketing teams are very important. All of these methods need to be flawless.

Use of Giveaways in the Trade Show:

Make sure that they give audience or visitors reasons to visit their trade show booths. With a floor flooded with fascinating products and services, coupled with time constraints, visitors may need impetus to come and visit their booths. Use of attractive giveaways with inscribing name and logo of the company on them will be an intelligent idea.

Trade show floors brim over with opportunities. So, it will be quite an intelligent idea to promote products or services, new or old, of a business on such platforms with pop up trade show displays. An effective promotion can generate positive response from the audience side.