2011 November marked the 6th birthday of Hieroglifs Translations Latvia. The Hieroglifs Translations team gathered to celebrate at the Hotel Bergs. In addition to the celebratory festivities, we also reflected back on our accomplishments as well as looked forward to the challenges ahead.
Reinis Zariņš, senior project manager of Hieroglifs Translations Latvia, reviewed the largest projects handled in 2011 as well as discussed which 2011 goals were reached, which 2011 goals were not reached (and why), and new goals for 2012. Board member Irēna Čippa Triškina presented an overview of Hieroglifs Translations Romania.
One of the challenges discussed centered on online translation tools. Many prospective clients use these tools as a shortcut or mistakenly believe them to be an effective alternative to professional translations. We stressed the importance of reminding users of online translation tools of the numerous shortcomings and poor results of these tools. For example, online tools perform word-by-word translations, failing to take the entire sentence or paragraph into context as a live translator does. In addition, online translation tools often replace words with incorrect words, significantly changing the meaning of the text. This leads to either vague or blatantly wrong translations.
We also discussed how emigration has driven demand for notary-approved translations. In the past, the bulk of our work involved educational materials and agreements. Emigration trends offer new opportunities for notary-approved translations for vital records such as marriage and birth certificates.
Both the celebration and the year 2011 ended on a positive note. 2011 brought new clients, new software, and new skills to Hieroglifs Translations. While we are confident that our team has the tools and talents needed to take us into 2012, we know that we must always remain committed to our mission, continue to innovate, and respond to our clients' needs. Based on the positive feedback and suggestions from our clients, we're performing admirably. As another successful year comes to a close, we look forward to the challenges and opportunities that the future promises to bring.
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