digital divide network - article database

Often the best way to beat your competition would be to perhaps not play their game. Knowing that he just could not compete using the strategies of getting a team together Jason took an unprecedented method of statistical analysis, and had been able to construct a competitive team with efficient, yet talented people. Because of his unique approach, his company is now at the new paradigm of success.

Essentials of direct mail marketing

Always remember first impression is the last..: Imagine you are a door to door salesman. You've got about 10 seconds to get the homeowners interest. That is one opening line that makes the difference between a purchase and a door slammed in your face. Your envelope or outer appearance can be your direct mail campaigns opening line. Using custom envelopes featuring an interesting image or clever line, rather than the common envelopes can mean the difference between your bit being opened, and being tossed in the trash.

Always add call to action: When it comes to developing your own personal direct mail piece, often you are able to not see the forest for the woods. It might seem obvious to you that the recipient has to act, but you need to be explicit when creating your postcard. Tell the individual exactly what they must be doing. Whether it's “Act now” or “visit our website” before this promotion ends' or 'call us today', a successful call to action is a crucial section of direct mail marketing.

And you should be happy with it, but chances are it is perhaps not perfect. This is why testing is so crucial. Naturally, you do not have the ability to afford giving out a test set to everyone on your email list. Instead, mail the postcard to your small portion of your targeted list and assess the reactions. Track exactly how many responses or calls you get, and make an effort to get some good useful feedback from the individuals who respond. You can also take this opportunity to split-test two different patterns to see which is most effective. Even you can use pressure seal mailer like equipments to add efficiency to your direct mail marketing.

Always set goals & stick to them: The obvious goal for a direct mail advertising campaign would be to create more business. However you need to take your strategic planning a few steps more in order to make your strategy effective. Set goals you'd want to hit for your response rate, new customer rate, ROI and whatever other metrics are important to you. These objectives may also be found in handy if you are running your test strategy. It takes time and energy to make adjustments. If you are not hitting these numbers during your test then you should know that you are failing somewhere.

Wilson Zehr is CEO of Cendix <a href="http://www.zairmail.com/" rel="dofollow">Direct mail marketing</a> the leading provider of Web-to-print solutions that increase sales both online and offline. Cendixand also provides strategic and tactical marketing consulting services for emerging growth companies in the Pacific Northest.