To market and advertise their product, marketers have to constantly keep thinking of new and better ways. Gone are the days when using simple posters or leaflets or broadcasting on T.V. would do. In today’s times due to so much competition in the market, the consumer is not going to give a second glance to the product you are trying to sell, unless you do it in an extremely innovative manner. This is where digital displays and signage come into play. Although this idea is not that new, the concept of using a big screen, which is almost essentially a computer, as a dedicated device to advertising and marketing is certainly audacious.
Digital signage is gaining much popularity these days. Just using non moving stationary pictures for advertising is not enough. Digital signage provides a marketer the edge he needs over the competition and creates a deep and solid impact on the minds of the consumer.
Why prefer Digital displays and not something else?
One the major reasons to use digital displays over other modes of marketing is these displays manage to grab the maximum attention of any person walking by them. As compared to other marketing tools which show just a limited amount of information at a time, these signage are constantly conveying a lot of different information because they can support a lot of formats like JPEG, BMP, GIF, AVI, ASF, WMV, MPEG, VOB, DVIX, XVID, etc. That necessarily means that a marketer can show a video about any product or they might give a presentation, show a lot of images, establish a slow moving flowing script so that the consumer can go through all that information which otherwise might not have been possible to fit on a single screen.
The display screens for these signage are available in a fairly large size so that they are visible even at some distance. There are some options available in the market regarding the shape and size of the display and the amount of information it can store. This help a user to choose such a display that suits his needs well. The screens are also capable of showing videos in full color at high definition (HD) resolutions. There is an in built intelligent system that lets you manage the arrangement of content being shown on the screen and also lets you customize your multimedia messages if required. These digital signage can be used most efficiently at exhibitions, seminars, conferences, etc. They serve as an excellent point of pitching, sale and purchase during marketing.
Different models available
There are two types of digital displays available in the market. The first one is a slim display sign with the regular features and a big screen to show its content. It may be placed on a staircase or outside a shop or store. The second type is a double sided digital display. This is basically the same as the first type except for the fact that it has screens on both sides of its surface. When placed in a proper location where there are people coming from both ends it effectively doubles the number of people it reaches out to. Both these models also come with the option of having a touch screen so that a physical interactive interface is not needed.
- Author Articles
- More From This AuthorPodium means a platform. Podium is one of the most important things to deliver a powerful speech in running times. In sports podiums are used to honor top three competitors. There comes a new form of podiums...You will have to recognize an effective marketing tool, which not only attracts your customers but also convince them to buy your products. There are many companies manufacturing advertising equipments which...In this competitive world, you need an additional factor with the help of which you will stand out of crowd to attract more number of customers. All you need is to have different types of equipment for the...We all very well know that for our company to be known in the market it is important that we do some publicity by making some advertising plans. If we want it to be know to all or to a specific target audience...Advertising has become the core thing to promote any business. And to do the right type of advertising for your company and its product is even more important. You can promote your business through various...
- Related Articles
- Related ArticlesThe best way to know what happens in your dog's food is to do it yourself. With the recent recall of pet food, many pet owners are doing just that. Although some experts argue that a homemade diet is best...If you are in process of developing a website using PHP then you have reached on a right web post. You just need to understand that this is an open source web programming language and you can use it as a...Life may be a mixture of rise, fall, sorrow and happiness. Nobody guess that what is going to happen tomorrow and even within the next one hour. Generally you are able to tackle issues on your own and...In this particular cut-throat globe the ladies is usually taking part in the main function from the region economy. Staying a lot more self-sufficient, females are separated and perhaps they are no longer...Nikon cameras are larger than today’s digital cameras, but they are better than even the best compact camera because they give higher quality images. Just as important as buying the best Nikon camera is...
- Latest Articles
- Latest ArticlesSeaside resorts are the year round attractions and when you think about such place then Black pool, Lancashire comes in your mind which is the Britain’s most famous holiday destination. Seaside resorts are...In Real Estate Industry, Online Marketing matters and is considered an important process because it generate lots of inquiries. Anyone who wants to buy or rent a property would look first on the internet to...Without question stainless steel is a very popular choice when it comes to kitchen sinks. There are of course a variety of reasons as to why this metal is the choice for many homeowners. These sinks come in...We spend most of our life being told that high heels are bad for us and how we will be sorry when we’re older. However, the truth is most stylish and chic ladies love wearing heels. Whether you have small ...Introduction: In normal life we rarely come across pure substances. In physical chemistry,most of these are mixtures containing two or more pure substances. Their utility or importance in life depends on...