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The key to success in sales is having the right attitude and being motivated to “Be there”.

I don’t believe that salespeople actually want to be lazy and unsuccessful. 

Most salespeople get out of bed in the morning and go to work with the intention of doing things well.

We’re not negative people, we’re not demotivated people and we’re not lazy people.

We’re all good people, we all have good intentions but we sometimes we just have the wrong attitude.

We believe that it is the customer’s responsibility to bring enthusiasm into the sales process. And if we don’t see their enthusiasm we believe that they are not interested in buying.

It is the salespersons responsibility to be enthusiastic about what they are doing. They need to be enthusiastic about their product, their company, their service and themselves; in short they need to be enthusiastic about SELLING!

An attitude is a powerful thing in sales, and is something that can be changed and can be improved.                                                                          

I’m tired of salespeople complaining about everything and looking for all sorts of excuses for not selling. The politics, the economy, the weather, the customer, the price, the leads and even in some cases, blaming their spouses for not achieving their sales targets.

I’m’ tired of salespeople just not being enthusiastic about what they do.

There’s not much point being in sales unless you are enthusiastic about it!

Most salespeople are just not proud of who they are and what they do.

As an example, retail sales staff are in most cases disinterested, unskilled and lazy.

They very seldom approach you when you walk into the store. And when you do eventually get someone to assist you, you get the feeling that they do not actually want to do this and are only doing it because they have to.

I am sure that you have had the experience before where you walk into a store to buy something and you ask the salesperson something specific like a delivery date or availability of a colour and they say “I don’t know, I’m just the salesperson here”.

“What do you mean, just the salesperson, you are the most important person in the store!”

You are the person who delivers on your companies’ promise of a good shopping experience.

If salespeople just believe that they are the most important person in the organization, if they just feel proud of serving customers, then everyone would benefit; them, their customer, their company and their families.

When salespeople don’t feel proud of who they are and what they do then they start believing that being mediocre is acceptable and end up complaining about how tough it is to be a salesperson.

To get out of this situation you need to improve your attitude.

Work on getting an “E.E.E” accreditation! (ENERGY, ENTHUSIASM AND EXCITEMENT)

Start believing that you are an important person; start believing that what you do is important, because if you don’t, no one else is going to, least of all the customer.

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