digital divide network - article database

Corporate Social responsibility in India is the prerogative of large MNCs, which can provide a lot of relief work in the remote villages of India. It is practically the most essential component of business; in that, their reputations belong largely to the kind of work they undertake in a social context all over the area that they are present.
CSR is undertaken by most companies as a social task essential for the development of the area around the place where the company is located. Areas such as Jamnagar and Jamshedpur are totally taken over by large corporate companies which ensure that there are electricity, good roads, hospitals and schools in the areas that surround the company, sometimes extending to the entire village or town.

Corporate Social Responsibility in India has got more to do with the brand than actually any business concerning a reasonable profit motive. These are activities that mostly all companies undertake to build their brand image, and promote an environment friendly reputation that benefits the whole of society.
Some companies in India go about doing a lot of charity and social upliftment work, and making a vast difference in the lives of the rural poor. Many companies also select slum areas and development areas in cities that need work and a lot of expansion activity.

From the Tatas to the Birlas, so many companies are known to do a lot of ground work with the help of NGOs to improve the living conditions of the rural masses. They build entire networks of teachers, doctors and professionals to put to good use their skills, so that the people of India benefit.

The government also supports such corporate companies and gives them various NGOs and special benefits so that they can successfully carry out their development work without much hindrance. In this way, the people benefit the most and the company has a brand attached to it that is looked at with respect and adulation.

CSR is here to stay. Many companies have an annual budget that they award to their desired causes and bring about substantial changes at the grassroots levels.

It is because of CSR activities that the corporate world actually gets its credibility, and a lot of people associate the brand with that particular CSR activity and put a lot of trust and value in it.
So, if you’re looking to add to the CSR activities of India then you can actually come across a lot of companies that already engage in it and have been doing so since years.

Business responsibility can be managed and handled in a better way for bringing in the wave of social welfare and enjoying it as well.