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The frequently changing choices of modern customers have made it difficult for companies to launch dynamic and engaging application. A successful business app needs to be compatible with a variety of desktops, web browsers and mobile devices. Therefore, many companies, nowadays, use Rich Internet Applications (RIAs) to improve the user experience, and generate more revenue by keeping the customers satisfied.

As a large percentage of internet users install Adobe Flash Player on their web browsers, many developers make external customer-facing RIAs on the Flash platform. The RIAs can further offer several benefits to your business by encouraging the user to spend more time on your website, exploring additional options, visiting the website more often, and recommending the your website to others. The features will further seduce the customers to spend more funds, and carry out more online transactions.

Many reports have further highlighted the impact of a well-designed RIA on a company’s sales and revenues. The right RIA can boost your online sales up to 30%, along with increasing the conversion rates and cross-channel sales. At the same time, the application will further reduce the inbound calls coming to your customer care agents. Adobe has recently taken some steps that clearly indicated the company’s intention to push the Flash platform for business apps.

According to the Updated Flash Runtimes Roadmap for 2013, “With the growth of competition in the browser market, browser vendors are increasingly innovating and providing functionality that makes it possible to deploy rich motion graphics directly via browser technologies, a role once served primarily by Flash Player. Increasingly, rich motion graphics are being deployed directly via the browser using HTML5, CSS3, JavaScript and other modern web technologies. Adobe expects that this trend will continue and accelerate, and Adobe will continue to play an active role in this space.”

Benefits of Using Flash Platform for Business App Development: The popularity of a business app depends on a number of factors. Along with being compatible with several types of devices, operating systems, and browsers, your business app must be effective in keeping the users interested and captivated. When you develop a business app on Adobe Flash platform, it can easily avail certain benefits that are not provided by other platforms.

Targeting a Wide Variety of Devices: A modern user can access internet using several devices and web browsers. Many people still access the web app on their desktop computer but using different web browsers. Similarly, a gradual increase is also noted in the number of people accessing internet on their mobile and handheld devices. So your business app must be compatible with the major operating systems and browser.

The Flash Platform has an enviable track record of reaching more than a billion devices along with over 98% of the Internet-enabled desktops. A large percentage of these users also regularly upgrade the Flash Platform version to enjoy additional features. So a developer can make business apps by keeping pace with the changing lifestyles of modern users, while taking advantages of the latest and advanced features.

Providing the Best User Experience: Along with targeting all types of users, the business app also has to engage and captivate the user. The ground-breaking technologies provided by the Flash platform make it easier for a developer to maximize the user experience. A developer can easily avail the benefits of several specialized tools, frameworks, runtimes, server and services. These options further made it easier for a company to develop and upgrade business apps without investing any extra time, funds and resources.

These features further enhance the look and feel of your website. As you can easily integrate HD videos and pixel-perfect multimedia content, the business app will definitely keep the users captivated. Also, you can present the complex data in a stylish and impressive ways to accelerate the user’s decision making process. Some of these options will further make your business app viral within a very short span of time.

High Level of Compatibility and Consistency: Along with developing and launching the business app, you also need to upgrade the app regularly to beat your competitors. Also, the additional features and enhanced performance will contribute towards making the app viral. However, it is also important for the app to overcome the browser incompatibility. The Flash Platform is popular business app developers due its consistency across devices, operating systems and web browsers. You can easily upgrade the business app, and include advanced features without worrying about the device or web browser used by your customers.

As Adobe is pushing the Flash Platform for business apps, it has incorporated features that enable you to get additional advantages like enhanced data security, improved search engine indexing, and openness to multiple elements. So your business app will also get regular visitors from major search engines without incurring any advertisement expenses. This brings us to the next quest of finding an efficient Flash development company India.

We provide Flash application development services. If you would like to know more about our expert Flash developers, please get in touch with us at Mindfire Solutions.