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Industry insiders believe that Google paid $1 billion for Waze because it wants to use the technology to improve local search results. Waze is a crowdsourcing app that lets drivers share information about current road conditions. When a smartphone owner is driving, and he or she logs into Waze, Waze delivers the whereabouts of traffic jams, road closures and police cars along the route, using GPS technology.

If Google is committed to local search, then you should also be committed to local search. When your business ranks well in local search, you have a better opportunity to place your website in front of potential customers. Follow these five tips to improve your results for local search.

1. Be accurate. Many small businesses have incorrect addresses, phone numbers or e-mail addresses on their home pages. In some cases, they have no contact information at all. Having visible contact information, preferably near the top of the page, will improve your website's local search rankings.

2. Choose relevant keywords. Add the keywords that customers use when they search for your business to your website content in a natural way. Even better, customise your keyword by adding the name of your town to your keyword phrases. For example, if a customer searches Google for "Melbourne plumber," then a plumber who has added the city name into his or her website text will earn a higher ranking than a business using the generic keyword "plumber."

3. Encourage customer input. To build high-quality links, ask customers to review your business online. For example, if you own a restaurant, ask customers to review it on a site like UrbanSpoon.com. In addition to introducing your business to new customers, these reviews connect your business to your town, which can improve your local Google results.

4. Get social. If you aren't present on social networks like Twitter, Facebook or Foursquare, then you are missing out on opportunities to improve results in local search. Google has begun to prioritise links that connect social networking pages to business websites.

5. Optimise for mobile. Make sure that your website looks good on a mobile device. According to rumours, Google may penalise sites that are not optimised for mobile devices.

After you do these things, don't forget to measure your results by using available Google tools to analyse the performance of your website. Track items like page rank, click-through rates and conversion rates to learn how effective your local search results really are.

You’ve probably heard about search engine optimisation (SEO) many times, but how does it relate to your website? To put it simply, it can have a dramatic impact on your website traffic and search engine rankings.

The techniques that we use are based on our skills and understanding of the current search formulas used by major search engines, like Google. The important elements include original content that contains keywords and phrases, quality incoming links, solid page titles and descriptions, and ease of navigation.

byDale can assist in increasing your website ranking to the highest possible, which will potentially increase the number of people viewing your website. Our SEO services are structured to improve your website’s visibility across all of the leading search engines.

We have you covered with the various different methods of search. This includes local search, image search, video search, product, and industry specific searches. 

SEO is vital to the success of your business for a number of reasons, the first being known behaviour patterns. When people are looking for information, a specific product, or a product category, they rarely look beyond the second page of the search engine results. The onlyway to gain page one ranking, at or near the top, from the search engines, is with good SEO.

A website is often the first impression a potential customer will have of a product, organisation or business.

Our Website Design and Development staff is adept in the analysis, design and project management consultancy for custom websites.

A single year can make a tremendous difference in trends and new advancements. To cite one example, there’s a growing trend and increased demand for single websites that support not only desktops and laptops but mobile devices too. These sites are usually based on a simplified design that only offers a subset of options.